I began working with Cakes, etc. by Cindy through my Strategic Campaigns course at Elon University. What started as a semester-long assignment became an ongoing freelance role as her Brand and Social Media Manager. Cindy’s bakery is a Black woman and family-owned business rooted in tradition, faith, and community, and her passion for her craft inspired me to continue supporting her beyond the classroom.

During the course, I designed a new logo that Cindy adopted as her official brand identity. Since then, I have continued helping her strengthen her presence on campus and in the local community.

My current work includes:

• Redesigning her website for a cleaner, more user-friendly experience

• Building outreach opportunities with Elon student organizations and Greek life, including profit-share events

• Revamping her Instagram and producing short-form, trend-driven content

This partnership is still growing, and I am grateful for the chance to apply my PR, branding, and content strategy skills to a small business I truly believe in. So far, I have helped set up five profit-share events and grown her Instagram following from 350 to 556 in two months.